est. 1997
Rails View
02 Jun 2026
Marco Roth's keynote at Tropical on Rails 2026 ("Why Rails Needs a View Layer Toolchain") is the consolidation of two years of work that has changed what the Rails view layer can be. Herb, an HTML-aware ERB parser written in C with bindings for Ruby, Node, Java, Rust, and the browser. Herb tooli...Field Notes
30 May 2026
Most operational software companies have design without a function. There's a designer, or there was one, or there's an outsourced relationship. There is no design capability built into how the company works. The state has no clean name, so companies sit in it for years. Sometimes a decade. I w...News
26 May 2026
<iframe width="560" height="315" src="https://www.youtube.com/embed/oPD_uw_bLgQ?si=qZti4hTgFbhnOxFx" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-or...Field Notes
20 May 2026
We tried DESIGN.md as the canonical source of our design system. It did not work. Here is what happened, and what we learned to do instead. Quick context The Google Labs DESIGN.md spec is a structured Markdown format for describing design systems in a way AI coding agents can read and use. It ...News
05 May 2026
When Bruce Williams and I wrote The Rails View for Pragmatic in 2012, the view layer felt like a junk drawer. ERB templates, helpers stuffed into modules nobody owned, partials nesting four levels deep, and an asset pipeline that promised order and mostly delivered Sass. The book tried to give th...News
22 Jan 2026
Meticulous founder John Athayde recently joined Jeremy Smith and Jess Brown on the Indie Rails podcast to discuss his unconventional path from architecture student to software designer. In the nearly two-hour conversation, John shares how he discovered the Ruby and Rails community, the lessons le...News
31 Mar 2024
Meticulous teamed up with the Rails Foundation to redesign the Ruby on Rails programming framework documentation guides. While the framework site had been updated recently, the Guides were still running on a setup from 2009. Meticulous shipped our first Rails-based project in late 2005, right aro...News
24 Dec 2023
From all of us at Meticulous to our friends, clients, and colleagues around the world: Merry Christmas, Happy Holidays, and a Happy New Year. We look forward to great things with all of you in the new year!News
26 Oct 2023
We’re happy to announce the launch of the new KX Holdings website. Meticulous is pleased to collaborate on this project with our long-time partners, Peter Mirijanian Public Affairs and AudienceOps. When Rob Koger & KX Holdings approached Meticulous, their goal was clear: develop a website reflec...News
14 Jul 2023
One of the worst sins of a multiple concurrent app desktop environment is what I refer to as "stealing focus." This lousy experience used to be more prevalent in websites that had decided that ALL THE POPUPS before reading an article was the way to go. Substack still does this by interrupting y...News
01 Jul 2023
Earlier this year I had the pleasure to speak at Frontrunners in the DC area, presenting "Design Systems from 0 to 1." The video of that talk is now up on YouTube. If you need help with your product getting your UI cleaned up and moving towards a reusable and consistent component system on both t...News
25 Jun 2023
This one quick hack will revolutionize your app UX and give you amazing growth! It's super simple! Just talk to your users (not ChatGPT or "Synthetic Users") Fix the problems. Make the product solve their needs. Stop with the ()&*$%)(& dark patterns and addictive crap. Nope, no sexy Figma moc...News
18 May 2023
When I was growing up I wanted to be an astronaut. I played a vintage game on my MacSE called "Orbiter" which basically was a recreation of the Space Shuttle cockpit, complete with switches, buttons, and readouts. I love the explicitness of those interfaces from the Apollo module and airplane coc...News
.jpg)
26 Oct 2022
John appeared on the Product Thinking Podcast this week with Melissa Perri. John and Melissa discuss how he shifted focus to the importance of internal tools at Living Social, how he got buy-in from leadership to prioritize internal tools, the process of creating a design system for a scaling org...News
20 Aug 2020
Angie Athayde-Stevens, who runs our sister company "Meticulous Talent Management" was interviewed by Jenn Morson for an article at LegalZoom entitled "Lessons Learned: How Mompreneurs Overcome Challenges to Fuel Business Success." We're excited and proud of the work she's put into building that b...