nancies.org Online FAQ Campaign
Completed February 2002
Released/Premiered February 2002
The "FAQ" campaign was created to help solve problems that plagued Nancies.org administrators when moderating the site's community features. Because many of the community users had not read the site's Frequently Asked Questions documents, the administrators were being forced to re-answer them over and over. The solution was to generate awareness about the Frequently Asked Questions section, and we answered the call by providing the creatives necessary to increase that awareness. The idea and results were a resounding success, with a CTR approaching 45%.